What does it cost to build your own stack equivalent to Portal?

Estimate for 5 users: Pipedrive Premium (~2,575 kr), Zendesk Suite Pro (~6,040 kr), Make (~170 kr), Dealfront and Front (~2,270 kr) - around 11,000 kr/mo total, plus the time to select, connect and maintain the tools. Portal costs 499 kr/mo.

What is the downside of several separate tools?

Five contracts with separate billing and price changes, integrations you build and maintain yourself, and troubleshooting which tool in the chain is failing when something breaks. No AI assistant sees the whole picture either.

When is your own stack still the right choice?

When you already have tools you are happy with and do not want to switch, have the internal technical capacity to own the integrations, or need a specific niche product that no bundled platform matches.

Build your own stack vs GothiaAI Portal

You can cover Portal's features with separate tools - a CRM, a helpdesk, an automation engine, a lead tool and an inbox. Here is what that costs and what it takes to hold together.

	GothiaAI Portal	Your own stack
Monthly cost, 5 users	499 kr - everything included	~11,000 kr - Pipedrive + Zendesk + Make + Dealfront + Front (estimate)
Number of contracts	One	Five - separate billing, terms and price changes
Integrations	The modules share data internally	You build and maintain the connections between the tools
AI assistant	Compass included and reaches all data	Per tool if available - no assistant that sees the whole picture
Ownership when something breaks	One vendor	You troubleshoot which tool in the chain is failing
Getting started	Same day	Selecting, procuring and connecting five services

What does it cost to match Portal?

Portal bundles CRM, ticketing, workflow automation, lead intelligence, a shared inbox and an AI assistant into one flat price. Here is the monthly cost of buying the equivalent features separately.

Assumptions

Number of users:: 5
Currency:: SEK, excl. VAT
Billing:: annual where a discount exists
Portal reference:: Standard, 499 kr/mo (5 users included)

Vendor	How you match Portal	Per month	Setup
GothiaAI PortalReference	One flat price for the whole team. All modules included, no implementation.	499 kr	0 kr
Zendesk-baserad stack	Zendesk Suite Pro (tickets) + Zendesk Sell (CRM) + Dealfront (lead). Automation included in a limited way.	~8 250 kr	varies
Egen hopsatt stack	Pipedrive + Zendesk + Make + Dealfront + Front. Five contracts, five logins, five integrations to maintain.	~11 050 kr	internal time

estimate public list price, not a quote - verify against the vendor pricing pagequote no public price list - requires a request

Estimates are based on public pricing guides. Portal at 499 kr assumes the Standard plan cap: 5 users and 5,000 AI credits/mo. More users or heavier AI use: Pro, 1,299 kr/mo. (aug 2026: 1 USD = 10.5 kr, 1 EUR = 11.3 kr.)

What are we good at - and when is your own stack right?

GothiaAI Portal fits you if...

You want one vendor, one invoice and one place to turn to
You want to spend the time on customers, not on maintaining integrations
You want an AI assistant that sees the whole business, not one tool at a time

Your own stack fits you if...

You have already chosen tools you are happy with and do not want to switch
You have the internal technical capacity to own the integrations
You need a specific niche product that no bundled tool matches

Prices for the individual tools are estimates from public list prices (aug 2026) and may have changed - always check current information with the respective vendor.

Frequently asked questions

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