Articles

Latest Gothia AI articles in chronological order.

June 10, 2026

Five business flows where companies can gain measurable value from artificial intelligence within 90 days

I talk to many who already use artificial intelligence and it's clear that it makes everyday life easier. Emails are sent faster, meetings can be summarized in a snap and quote drafts become much better. When I ask where they see the most difference in operations such as shorter response times, more won deals or fewer missed inquiries, it's often quiet. There's nothing wrong with the technology, but often it's a matter of it being in the wrong place. Most companies see clear value when artificial intelligence is connected to the business flows they already use every week: incoming request, deal progresses, issue is resolved, meeting is booked, week is summarized. Here are five examples of such flows that are realistic to improve in a quarter without having to redo the entire IT environment.

May 27, 2026

Why Small Businesses Drown in Administration and How AI Can Remove the Bottlenecks

Many small business owners notice that administration sometimes grows faster than the business itself, and it can feel overwhelming to keep track of all customer information, emails, documents and follow-ups that are often spread across many different systems. It can take a lot of time to do everything manually and it can feel like a constant challenge. In this article, we share why administration often becomes one of the biggest obstacles to growth, why more tools are not always the solution, and how AI can help us create smoother and more coherent workflows so you can focus on what you truly care about.

May 5, 2026

GEO: How to Become a Source AI Engines Recommend

GEO stands for Generative Engine Optimization. An exciting field where you work to be cited or recommended by AI engines like ChatGPT, Perplexity, and Claude. It's about improving your visibility in Google's link list, but also about influencing whether you're mentioned when someone asks questions to AI. It's an important part of making yourself more prominent and easier to find online.

May 1, 2026

Seven Questions to Ask Your AI Vendor

Many AI procurement processes face similar challenges because the buyer is sometimes uncertain about which questions are important to ask. Here we share seven questions that can help you determine whether a vendor truly cares about data protection.

April 7, 2026

Meet Compass - The AI assistant that sees your entire business

Compass is the AI assistant in Gothia AI Portal. It appears as a panel on the right side of the screen and has 32 tools distributed across the portal's five plugins. Tell it what you want done in plain Swedish. Compass retrieves the information or performs the action, for example creates a deal or books an appointment.

April 5, 2026

GDPR and AI - How We Protect Your Data

Gothia AI Portal runs on EU hosting with an isolated database per customer. AI features do not train on your data.

April 3, 2026

Gothia AI Portal launching soon

Gothia AI Portal brings together chatbot, booking and CRM in one platform where the AI assistant Compass can perform tasks on your data. The platform will open in stages.