Articles
Latest Gothia AI articles in chronological order.

May 5, 2026
GEO: How to Become a Source AI Engines Recommend
GEO stands for Generative Engine Optimization. An exciting field where you work to be cited or recommended by AI engines like ChatGPT, Perplexity, and Claude. It's about improving your visibility in Google's link list, but also about influencing whether you're mentioned when someone asks questions to AI. It's an important part of making yourself more prominent and easier to find online.
Read more
May 1, 2026
Seven Questions to Ask Your AI Vendor
Many AI procurement processes face similar challenges because the buyer is sometimes uncertain about which questions are important to ask. Here we share seven questions that can help you determine whether a vendor truly cares about data protection.
Read more
April 7, 2026
Meet Compass - The AI assistant that sees your entire business
Compass is the AI assistant in Gothia AI Portal. It appears as a panel on the right side of the screen and has 32 tools distributed across the portal's five plugins. Tell it what you want done in plain Swedish. Compass retrieves the information or performs the action, for example creates a deal or books an appointment.
Read more
April 5, 2026
GDPR and AI - How We Protect Your Data
Gothia AI Portal runs on EU hosting with an isolated database per customer. AI features do not train on your data.
Read more
April 3, 2026
Gothia AI Portal launching soon
Gothia AI Portal brings together chatbot, booking and CRM in one platform where the AI assistant Compass can perform tasks on your data. The platform will open in stages.
Read more