Build your own stack vs GothiaAI Portal
You can cover Portal's features with separate tools: a CRM, a helpdesk, an automation engine, a lead tool and an inbox. This page shows what that costs and what it takes to hold together.
Updated
| GothiaAI Portal | Your own stack | |
|---|---|---|
| Monthly cost, 5 users | €44, everything included | ~€970: Pipedrive + Zendesk + Make + Dealfront + Front (estimate) |
| Number of contracts | One | Five, with separate billing, terms and price changes |
| Integrations | The modules share data internally | You build and maintain the connections between the tools |
| AI assistant | Compass included and reaches all data | Per tool if available, no assistant that sees the whole picture |
| Ownership when something breaks | One vendor | You troubleshoot which tool in the chain is failing |
| Getting started | Same day | Selecting, procuring and connecting five services |
What does it cost to match Portal?
A self-built stack that matches Portal costs roughly €970/month for 5 users: Pipedrive Premium about €230, Zendesk Suite Pro about €535, Make about €15, and Dealfront and Front about €200. On top comes the time to connect and maintain the tools. Portal costs €44/month.
Assumptions
- Number of users:
- 5
- Currency:
- EUR, excl. VAT
- Billing:
- annual where a discount exists
- Portal reference:
- Standard, €44/mo (5 users included)
| Vendor | How you match Portal | Per month | Setup |
|---|---|---|---|
| GothiaAI PortalReference | One flat price for the whole team. All modules included, no implementation. | €44 | €0 |
| Zendesk-baserad stack | Zendesk Suite Pro (tickets) + Zendesk Sell (CRM) + Dealfront (lead). Automation included in a limited way. | ~€730 | varies |
| Egen hopsatt stack | Pipedrive + Zendesk + Make + Dealfront + Front. Five contracts, five logins, five integrations to maintain. | ~€980 | internal time |
Estimates are based on public pricing guides. Portal at €44 assumes the Standard plan cap: 5 users and 5,000 AI credits/mo. More users or heavier AI use: Pro, €115/mo. (aug 2026: Converted at 1 EUR = 11.3 SEK, 1 USD = 0.93 EUR.)
What are we good at, and when is your own stack right?
GothiaAI Portal fits you if...
- You want one vendor, one invoice and one place to turn to
- You want to spend the time on customers instead of maintaining integrations
- You want an AI assistant that sees the whole business instead of one tool at a time
Your own stack fits you if...
- You have already chosen tools you are happy with and do not want to switch
- You have the internal technical capacity to own the integrations
- You need a specific niche product that no bundled tool matches
Prices for the individual tools are estimates from public list prices (aug 2026) and may have changed. Always check current information with the respective vendor.
Frequently asked questions
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