A Salesforce alternative for smaller companies
Salesforce is the best-known CRM on the market, but built for large companies with their own administration and partner implementation. Here is how GothiaAI Portal differs - including what it actually costs.
| GothiaAI Portal | Salesforce | |
|---|---|---|
| Pricing model | Flat price per team - Standard 499 kr/mo for 5 users, all modules included | Per user and per cloud - Sales Cloud Enterprise ~175 USD + Service Cloud Enterprise ~165 USD/user/mo (list price) |
| Implementation | Self-service in the browser, none | Normally a partner project - configuration, migration and training priced separately |
| AI assistant | Compass included in every plan, acts directly in your data | Agentforce / Einstein priced as separate tiers on top of the licence |
| Customisation | No-code configuration, built to be enough without a consultant | Almost unlimited - but often requires an admin or partner |
| Swedish support | Yes | Via a partner or an upgraded support tier |
| Right size | Small and mid-sized service companies | Mid-sized to large companies with their own CRM administration |
What does it cost to match Portal?
Portal bundles CRM, ticketing, workflow automation, lead intelligence, a shared inbox and an AI assistant into one flat price. Here is the monthly cost of buying the equivalent features separately.
Assumptions
- Number of users:
- 5
- Currency:
- SEK, excl. VAT
- Billing:
- annual where a discount exists
- Portal reference:
- Standard, 499 kr/mo (5 users included)
| Vendor | How you match Portal | Per month | Setup |
|---|---|---|---|
| GothiaAI PortalReference | One flat price for the whole team. All modules included, no implementation. | 499 kr | 0 kr |
| Salesforce | Sales Cloud Enterprise + Service Cloud Enterprise per user, plus a lead tool. Implementation normally via a partner. | ~18 700 kr | quote |
Estimates are based on public pricing guides. Portal at 499 kr assumes the Standard plan cap: 5 users and 5,000 AI credits/mo. More users or heavier AI use: Pro, 1,299 kr/mo. (aug 2026: 1 USD = 10.5 kr, 1 EUR = 11.3 kr.)
What are we good at - and what is Salesforce good at?
GothiaAI Portal fits you if...
- You want a flat, predictable price with no per-user escalation
- You want to get started on your own without an implementation project
- You want the AI to carry out tasks in your data without costing extra per tier
- You are a smaller company and want to avoid administering a platform
Salesforce fits you if...
- You are a larger company with complex processes and your own CRM administration
- You need the deepest possible customisation and a large partner network
- You already have Salesforce expertise in-house and want to build on it
Salesforce list prices are negotiating anchors rather than what companies actually pay, and may have changed since this page was written - always check current information with the vendor.
Frequently asked questions
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