A Salesforce alternative for smaller companies
Salesforce is the best-known CRM on the market, but built for large companies with their own administration and partner implementation. This page shows how GothiaAI Portal differs, including what it costs.
Updated
| GothiaAI Portal | Salesforce | |
|---|---|---|
| Pricing model | Flat price per team: Standard €44/mo for 5 users, all modules included | Per user and per cloud: Sales Cloud Enterprise ~175 USD + Service Cloud Enterprise ~165 USD/user/mo (list price) |
| Implementation | Self-service in the browser, none | Normally a partner project, with configuration, migration and training priced separately |
| AI assistant | Compass included in every plan, acts directly in your data | Agentforce / Einstein priced as separate tiers on top of the licence |
| Customisation | No-code configuration, built to be enough without a consultant | Almost unlimited, but often requires an admin or partner |
| Swedish support | Yes | Via a partner or an upgraded support tier |
| Right size | Small and mid-sized service companies | Mid-sized to large companies with their own CRM administration |
What does it cost to match Portal?
Matching Portal with Salesforce costs north of €1,600/month for 5 users, before consulting hours. Sales Cloud Enterprise and Service Cloud Enterprise are about 175 and 165 USD per user per month at list price, plus an implementation project. Portal costs €44/month for the whole team.
Assumptions
- Number of users:
- 5
- Currency:
- EUR, excl. VAT
- Billing:
- annual where a discount exists
- Portal reference:
- Standard, €44/mo (5 users included)
| Vendor | How you match Portal | Per month | Setup |
|---|---|---|---|
| GothiaAI PortalReference | One flat price for the whole team. All modules included, no implementation. | €44 | €0 |
| Salesforce | Sales Cloud Enterprise + Service Cloud Enterprise per user, plus a lead tool. Implementation normally via a partner. | ~€1,650 | quote |
Estimates are based on public pricing guides. Portal at €44 assumes the Standard plan cap: 5 users and 5,000 AI credits/mo. More users or heavier AI use: Pro, €115/mo. (aug 2026: Converted at 1 EUR = 11.3 SEK, 1 USD = 0.93 EUR.)
What are we good at, and what is Salesforce good at?
GothiaAI Portal fits you if...
- You want a flat, predictable price with no per-user escalation
- You want to get started on your own without an implementation project
- You want the AI to carry out tasks in your data without costing extra per tier
- You are a smaller company and want to avoid administering a platform
Salesforce fits you if...
- You are a larger company with complex processes and your own CRM administration
- You need the deepest possible customisation and a large partner network
- You already have Salesforce expertise in-house and want to build on it
Salesforce list prices are often negotiated down, and they may have changed since this page was written. Always check current information with the vendor.
Frequently asked questions
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