Swedish CRM 2026: which ones are Swedish?
"Swedish CRM" gets used loosely in marketing. A rundown of origin, price and features for the most common options.
Updated
| GothiaAI Portal | Lime Go | Upsales | SuperOffice | Pipedrive | HubSpot | |
|---|---|---|---|---|---|---|
| Country of origin | Sweden (Gothenburg) | Sweden | Sweden (Stockholm) | Norway | Estonia | USA |
| Price range | €18-115/mo, everything included | Per user + add-ons | Per user + add-ons | Per user, enterprise-oriented | Relatively low per-user price | Low starting tier, grows fast per "Hub" |
| Target audience | Small and mid-sized businesses | SMB to enterprise | B2B sales and marketing | Mid-sized to large companies | Sales teams, simple pipeline | Broad from startup to enterprise |
| AI assistant | Compass included and acts on your data | Limited | Limited | Limited | Basic AI suggestions | Exists, but needs higher tiers |
| Swedish support | Yes | Yes | Yes | Partial (Norwegian company) | Primarily English | Primarily English |
| Hosting | EU (France) | Sweden/EU | Sweden/EU | EU | EU (opt-in) | US company, EU hosting as opt-in |
Information about other vendors' pricing and features is not independently verified and may have changed. Always check current information with the respective vendor.
What do we mean by a Swedish CRM?
A Swedish CRM is a system where the company behind it is based in Sweden and where contracts, support and data handling work on Swedish terms. The term is not protected, so it pays to check five things yourself.
- The company
- Where is the vendor based and who owns it? That decides which law governs the contract and who you hold to account if something goes wrong.
- The data
- Where is your customer data stored and processed, and by whom? GDPR does not require the data to stay in Sweden, but EU or EEA hosting and a Swedish or European company leave fewer open questions.
- The support
- Do you get help in Swedish, during Swedish working hours, from someone who knows Swedish conditions? The table above shows where this differs.
- Contract and invoicing
- Are the terms and the data processing agreement available in Swedish, and are you invoiced in kronor? That saves time at purchase and in any review.
- Fit for Swedish business
- Does the system work with the accounting systems and ways of working Swedish small businesses use, such as Fortnox and Visma?
The six options in brief
This summary is based on the table above. Prices and features change, so always check with each vendor. Use the summary as input to your own comparison.
GothiaAI Portal
Swedish company in Gothenburg with EU hosting in France. Priced at €18 to €115 per month with every module included, and the Compass AI assistant acts on your data. Aimed at small and mid-sized businesses, with Swedish support.
Lime Go
Swedish CRM for everything from small to large companies. Priced per user with add-ons, with Swedish support and hosting in Sweden or the EU. AI support is limited in our review.
Upsales
Stockholm-based and focused on B2B sales and marketing. Priced per user with add-ons, with Swedish support and hosting in Sweden or the EU. AI support is limited.
SuperOffice
Norwegian company aimed at mid-sized to large companies. Priced per user and enterprise-oriented. Swedish support is partial because the company is Norwegian, and data is hosted within the EU.
Pipedrive
Estonian sales tool with a simple pipeline and a relatively low price per user. Support is mainly in English, EU hosting is opt-in and AI support is basic suggestions.
HubSpot
American company with breadth from startup to enterprise. Low starting tier, but the price grows quickly per Hub. Support is mainly in English, EU hosting is opt-in and the AI features sit behind higher tiers.
How the pricing works
The same features can cost very different amounts depending on how the vendor charges. There are three common models, and they bring different surprises as the team grows. So calculate the cost for your team over one and three years.
Per user with add-ons
The price follows the size of the team, and things like AI, integrations or extra modules can cost separately. That applies to Lime Go and Upsales in our review. The model is easy to calculate for a small team, but the cost grows with every new user and every add-on.
Tiers and modules
HubSpot has a low starting tier, but the price grows per Hub and when you need higher tiers for AI and automation. To match the scope of Portal, the guideline is around €920/month for 5 users, see the HubSpot comparison for the calculation.
Fixed price per team
GothiaAI Portal costs €18, €44 or €115/month and every module is included in every plan. You know the cost in advance, and the plans differ in AI credits and users, for example 5 users in Standard.
When does it matter that the system is Swedish?
It weighs heavily if you
- handle personal data about Swedish customers and want contracts and support in Swedish
- use Swedish accounting systems such as Fortnox or Visma
- want a contact in the same time zone and language as your team
It weighs less if you
- need a large international ecosystem of apps and partners
- want deep marketing automation, where HubSpot is strong
- operate mainly outside Sweden. An international system can then be the right choice, and we say so plainly.
Five questions to ask before you choose
Put the same questions to every vendor you consider, and write down the answers. That makes the comparison concrete.
- Where is the company based, and who owns it?
- Where is your data stored and processed, and is there a data processing agreement?
- What does the price look like as the team grows: per user, with add-ons or in tiers?
- Is there Swedish support, and during which hours?
- Can you export all your data when you want to leave?
Our position
GothiaAI Portal is built and hosted in Sweden/EU, at a price that includes every module and an AI assistant (Compass) that performs tasks for you. That sets Portal apart from both the Swedish alternatives and the international giants.