GothiaAI Portal compared with others
Comparisons, one competitor at a time. We describe both where Portal is stronger and when another tool fits you better.
Updated
| Alternative | May fit you better if... | |
|---|---|---|
| Zoho One | You want the lowest possible per-app licence cost and already live in the Zoho ecosystem. | Read the comparison |
| Lime Go | You want a well-proven Swedish CRM with a large partner network and deep industry customisation. | Read the comparison |
| HubSpot | You need a large international ecosystem and deep marketing automation, and budget is not the deciding factor. | Read the comparison |
| Salesforce | You are a larger company with in-house Salesforce expertise and need enterprise customisation via a partner. | Read the comparison |
| Build your own stack | You have the internal capacity to pick, connect and maintain several separate tools. | Read the comparison |
Prices and features of other vendors may have changed since these pages were written. Always check current information with the respective vendor.
What does it cost to match Portal?
Portal has one fixed price per team: Standard is €44/month for 5 users, every module included. Comparable functionality costs roughly €170/month with Zoho One, €920/month with HubSpot, €1,650/month with Salesforce and about €970/month for a self-assembled stack.
Assumptions
- Number of users:
- 5
- Currency:
- EUR, excl. VAT
- Billing:
- annual where a discount exists
- Portal reference:
- Standard, €44/mo (5 users included)
| Vendor | How you match Portal | Per month | Setup |
|---|---|---|---|
| GothiaAI PortalReference | One flat price for the whole team. All modules included, no implementation. | €44 | €0 |
| Zoho One | One licence covers CRM, Desk, Flow and inbox, but it is priced per user and you set up 45+ apps yourself. | ~€170 | internal time |
| Zendesk-baserad stack | Zendesk Suite Pro (tickets) + Zendesk Sell (CRM) + Dealfront (lead). Automation included in a limited way. | ~€730 | varies |
| Egen hopsatt stack | Pipedrive + Zendesk + Make + Dealfront + Front. Five contracts, five logins, five integrations to maintain. | ~€980 | internal time |
| HubSpot | Sales Hub Pro + Service Hub Pro per seat, plus Dealfront for lead intelligence. An onboarding fee applies. | ~€920 | ~€1,390 |
| Salesforce | Sales Cloud Enterprise + Service Cloud Enterprise per user, plus a lead tool. Implementation normally via a partner. | ~€1,650 | quote |
| Lime CRM / Lime Go | Per user, modules and add-ons priced separately, onboarding normally via a partner project. | quote | quote |
| Upsales | Per user, marketing automation and analytics as separate tiers, annual contract. | quote | quote |
Estimates are based on public pricing guides. Portal at €44 assumes the Standard plan cap: 5 users and 5,000 AI credits/mo. More users or heavier AI use: Pro, €115/mo. (aug 2026: Converted at 1 EUR = 11.3 SEK, 1 USD = 0.93 EUR.)
How the comparison holds up
Comparative advertising is allowed in Sweden, but the Marketing Act and EU Directive 2006/114/EC set requirements.
- Every figure is date-stamped and linked to the vendor’s own pricing page. Each claim must be verifiable.
- Same number of users, same currency and same billing period on every row. Features that meet the same need are compared. Niche features are not set against core features.
- Each cell states in plain text whether it is a list price, a quote or our estimate.
- Differences are described neutrally without disparaging any vendor.
- The comparison is reviewed quarterly, because a price that has become wrong is misleading even if it was right at publication.
Frequently asked questions
Try GothiaAI Portal free for 30 days
No credit card required. See for yourself if it fits your business.