GothiaAI Portal compared with others
Honest comparisons, one competitor at a time. We say both where Portal is stronger and when another tool fits you better.
| Alternative | May fit you better if... | |
|---|---|---|
| Zoho One | You want the lowest possible per-app licence cost and already live in the Zoho ecosystem. | Read the comparison |
| Lime Go | You want a well-proven Swedish CRM with a large partner network and deep industry customisation. | Read the comparison |
| HubSpot | You need a large international ecosystem and deep marketing automation, and budget is not the deciding factor. | Read the comparison |
| Salesforce | You are a larger company with in-house Salesforce expertise and need enterprise customisation via a partner. | Read the comparison |
| Build your own stack | You have the internal capacity to pick, connect and maintain several separate tools. | Read the comparison |
Prices and features of other vendors may have changed since these pages were written - always check current information with the respective vendor.
What does it cost to match Portal?
Portal bundles CRM, ticketing, workflow automation, lead intelligence, a shared inbox and an AI assistant into one flat price. Here is the monthly cost of buying the equivalent features separately.
Assumptions
- Number of users:
- 5
- Currency:
- SEK, excl. VAT
- Billing:
- annual where a discount exists
- Portal reference:
- Standard, 499 kr/mo (5 users included)
| Vendor | How you match Portal | Per month | Setup |
|---|---|---|---|
| GothiaAI PortalReference | One flat price for the whole team. All modules included, no implementation. | 499 kr | 0 kr |
| Zoho One | One licence covers CRM, Desk, Flow and inbox - but per user, with 45+ apps to set up yourself. | ~1 940 kr | internal time |
| Zendesk-baserad stack | Zendesk Suite Pro (tickets) + Zendesk Sell (CRM) + Dealfront (lead). Automation included in a limited way. | ~8 250 kr | varies |
| Egen hopsatt stack | Pipedrive + Zendesk + Make + Dealfront + Front. Five contracts, five logins, five integrations to maintain. | ~11 050 kr | internal time |
| HubSpot | Sales Hub Pro + Service Hub Pro per seat, plus Dealfront for lead intelligence. An onboarding fee applies. | ~10 350 kr | ~15 750 kr |
| Salesforce | Sales Cloud Enterprise + Service Cloud Enterprise per user, plus a lead tool. Implementation normally via a partner. | ~18 700 kr | quote |
| Lime CRM / Lime Go | Per user, modules and add-ons priced separately, onboarding normally via a partner project. | quote | quote |
| Upsales | Per user, marketing automation and analytics as separate tiers, annual contract. | quote | quote |
Estimates are based on public pricing guides. Portal at 499 kr assumes the Standard plan cap: 5 users and 5,000 AI credits/mo. More users or heavier AI use: Pro, 1,299 kr/mo. (aug 2026: 1 USD = 10.5 kr, 1 EUR = 11.3 kr.)
How the comparison holds up
Comparative advertising is allowed in Sweden, but the Marketing Act and EU Directive 2006/114/EC set requirements.
- Every figure is date-stamped and linked to the vendor’s own pricing page - the requirement is that the claim can be verified.
- Same number of users, same currency and same billing period on every row. Features that meet the same need are compared, not niche features against a core.
- Each cell states in plain text whether it is a list price, a quote or our estimate.
- Differences are described neutrally without disparaging any vendor.
- The comparison is reviewed quarterly - a price that has become wrong is misleading even if it was right at publication.
Frequently asked questions
Try GothiaAI Portal free for 30 days
No credit card required. See for yourself if it fits your business.